More over it is highly risky business as it takes 10 15 years for brand new market to come into market and no-one is bound about case study answer achievement of case study answer merchandise and patent time also is restricted. Bargaining power of enterprise is low as a result of there are only few providers because case study answer providers in this industry are alternative from other industries as additives used to make drugs are chemicals so case study solution suppliers are chemical industries. It is extremely challenging for case study solution providers to maintain in case study solution market as a result of if they increase their price case study solution agency may change service provider who supply raw components relatively low cost evaluate to latest one and industry is not key customer group to case study answer enterprise. Brand image, role of quality, carrier of corporation is not judicious by case study solution industry. Bargaining power of buyer is high because main buyers are commonly executive and case study answer companies it truly is monophony and agencies cannot go against them and they can only sell case study solution product to executive case study solution other side of case study solution buyer are consumers who’s buying power also is high on account of replacement accessible in markets and brand loyalty is low in consumers. Threat of substitutes is high in this industries, there are many substitute items in market like generics, branded generics, biopharmaceuticals as they are very cheap evaluate to case study solution branded drugs as discussed in advance that branded drugs will accept as true with only when normal drugs fails.